Avira Diamonds
Zero⁺ boosted Crystal Crest’s brand with digital marketing, including design, social media, and content creation, highlighting their sustainable diamond jewellery.
Overview
Project Overview
Crystal Crest, a franchisee of Avira Diamonds, specializes in lab-grown diamond jewellery, offering sustainable and accessible luxury to clients in Dubai. Our collaboration with Crystal Crest focused on elevating their digital presence through strategic branding and marketing. We designed a cohesive brand identity, developed engaging social media campaigns, and created high-quality visual content to showcase their exquisite products. Additionally, we implemented performance analytics to track campaign success and optimize future efforts. This partnership helped Crystal Crest establish a strong, luxurious brand image while reaching a broader audience interested in sustainable jewellery options.
What we did
Content Strategy
Brand Awareness: Highlight Crystal Crest’s luxury and sustainability. Product Spotlights: Showcase high-quality images and videos of jewellery. Educational Content: Promote the benefits of lab-grown diamonds. Engagement: Use polls, Q&A, and customer testimonials on social media.
What we did
Production & Reels
Product Showcases: Highlight jewellery pieces in elegant settings. Behind-the-Scenes: Show the diamond creation process. Customer Testimonials: Feature client experiences. Educational Reels: Explain the benefits of lab-grown diamonds. Styling Tips: Share creative ways to wear the jewellery.
What we did
Performance & Optimization
Track Engagement: Measure social media interactions. Monitor Conversions: Track website visits and sales. A/B Testing: Test content for optimal performance. Optimize Posting: Post during peak engagement times.
Objectives
Goals
- Increase brand awareness and recognition.
- Drive engagement on social media platforms.
- Educate the audience on the benefits of lab-grown diamonds.
- Strengthen the brand’s position in the luxury jewellery market.
Impact
Key Results
- Increased social media engagement and follower growth.
- Expanded customer base through targeted digital campaigns.
- Improved customer retention through educational and engaging content.
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Next move
Want results like this?
If you’re serious about perception, production, and performance — we’ll build the system and deploy it.
Built with intent. Executed with pressure. Not for everyone.