Black Stacks
Zero⁺ helped Black Stacks enhance their brand through digital marketing, including brand design, social media management, and content creation, boosting customer engagement.
Overview
Project Overview
Black Stacks, a popular burger restaurant in Amman, Jordan, specializes in high-quality, delicious burgers made with fresh ingredients. Our collaboration focused on elevating their brand presence through digital marketing strategies. We redesigned their brand identity, creating a modern and vibrant visual style that aligns with their energetic and casual dining experience. We also managed their social media campaigns, crafting engaging content to showcase their mouth-watering burgers and lively atmosphere. Additionally, we implemented performance analytics to track engagement and optimize future campaigns, helping Black Stacks grow their customer base and boost brand recognition.
What we did
Content Strategy
Social Media: Share engaging images, videos, and customer experiences. Engagement: Run polls and encourage user-generated content. Promotions: Promote special deals and new menu items. Behind-the-Scenes: Showcase the kitchen process and staff
What we did
Production & Reels
Burger Close-Ups: Highlight fresh ingredients in the burgers. Customer Reactions: Capture customers enjoying their meals. Behind-the-Scenes: Show the kitchen process. Promotions: Announce special deals and new menu items. Staff Features: Introduce the team behind Black Stacks.
What we did
Performance & Optimization
Track Engagement: Measure social media interactions. A/B Testing: Optimize content and posting times. Analytics: Adjust strategies based on insights.
Objectives
Goals
- Increase brand awareness in Amman.
- Drive higher engagement on social media.
- Boost website traffic and online orders.
- Enhance customer loyalty through promotions and offers.
- Strengthen Black Stacks' position as a top burger destination.
Impact
Key Results
- Increased social media engagement and followers.
- Higher customer retention through promotions.
- Enhanced brand visibility in local food scene.
- Growth in positive customer reviews and feedback.
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