EDIFICE
A metaverse hub in Decentraland designed for interactive, cultural, and brand-driven virtual experiences
Overview
Project Overview
EDIFICE is a digital property within Decentraland’s metaverse, created as a landmark destination for immersive engagement and creative exploration. Its architecture and design blend functionality with futuristic aesthetics, offering a versatile platform that can host events, showcase digital art, enable social gatherings, and support branded experiences. As a space for gamers, creators, brands, and explorers alike, EDIFICE redefines how people connect and interact in virtual environments. It stands at the intersection of community, innovation, and creativity, serving as a forward-thinking model of presence in decentralized worlds. By bridging the physical and digital, EDIFICE embodies the evolution of human interaction where imagination becomes reality.
What we did
Content Strategy
Target Audience: Gamers, digital art enthusiasts, creators, and brands exploring the metaverse. Platform Focus: Instagram, Twitter, and Decentraland to drive engagement and community growth. Content Pillars: Highlight virtual events, exclusive branded experiences, digital art showcases, and community stories from within EDIFICE. Tone & Messaging: Inspirational, creative, and forward-thinking to resonate with the tech-savvy and adventurous nature of the target audience.
What we did
Production & Reels
Reels: Feature short-form content from virtual events, art exhibitions, and user-generated experiences. Showcase behind-the-scenes of the creation process within EDIFICE, including virtual building tours. Highlight exclusive events with brand partners, including brief teasers and recaps. Posts: Static posts and carousel images to promote upcoming virtual events and art installations. Interactive content like polls, quizzes, and sneak peeks of new branded experiences.
What we did
Performance & Optimization
Engagement Metrics: Monitor likes, shares, comments, and overall interaction rates for posts and Reels. Campaign Optimization: A/B test different post formats and ad targeting to reach the right metaverse and virtual event enthusiasts. SEO & GEO Targeting: Optimize content with relevant metaverse and digital space keywords, while focusing on the growing decentralized community. Analytics: Use platform analytics to track engagement patterns and adjust content schedules accordingly.
Objectives
Goals
- Increase brand awareness within the metaverse community
- Drive traffic and engagement on Decentraland
- Position EDIFICE as a go-to space for branded experiences and virtual events
- Expand user interaction and social participation within the platform
Impact
Key Results
- Improved engagement on social media platforms by 30%
- Increased foot traffic to EDIFICE within Decentraland by 25%
- Boosted interaction with digital art installations and events
- Elevated brand awareness within the virtual space
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