Case Study Tobacco Alternatives turkey

IQOS

We created a 3D video for IQOS, showcasing the innovative design and technology of their tobacco alternative product.

3D

Overview

Project Overview

IQOS, a leading brand in the tobacco alternatives industry, commissioned us to create a 3D video to showcase their innovative product. The video highlights the sleek design, cutting-edge technology, and user-friendly features of the product. Our objective was to produce a visually captivating video that reinforces the brand’s position in the market and engages its target audience effectively. With a focus on high-quality visuals, creative design, and tech-centric messaging, the video played a key role in enhancing IQOS’s digital presence and building brand awareness.

What we did

Content Strategy

3D Product Showcase: Use 3D rendering to demonstrate the sleek design and unique features of the product. Tech-Centric Messaging: Emphasize the technology and innovation behind IQOS, showcasing its superior alternatives to traditional tobacco. Engaging Visual Effects: Integrate smooth transitions, modern aesthetics, and creative effects to grab the viewer’s attention. Branding Consistency: Ensure that the video aligns with IQOS’s brand voice and visual identity, maintaining consistency across all channels.

What we did

Production & Reels

3D Video Creation: Developing a high-quality 3D video showcasing the product in various real-life settings. Visual Effects: Crafting dynamic visuals to highlight the product’s sleek design and user experience. Sound Design: Adding sound effects and music that complement the modern and innovative feel of the brand. Post-Production Editing: Finalizing the video with color grading, audio balancing, and high-end rendering to ensure a polished finish.

What we did

Performance & Optimization

Analytics Tracking: Monitoring video views, engagement rates, and audience feedback. A/B Testing: Testing different video formats to identify the most effective presentation style. Optimization: Refining the video content based on performance insights to achieve better audience engagement. Reporting: Monthly analysis of the video’s impact, including audience reactions and brand sentiment.

Objectives

Goals

Enhance Brand Awareness: Boost IQOS’s digital presence and reinforce its position as a leader in the tobacco alternatives market.
Showcase Product Features: Highlight the key innovations, design, and technology behind the product.
Target Audience Engagement: Create a visually appealing and informative video to engage potential customers and build interest.
Strengthen Brand Identity: Convey the modern, innovative nature of IQOS through high-quality video content.

Impact

Key Results

Increased online engagement with the video by 35% within the first month.
Enhanced social media reach, with a 25% growth in IQOS's social media following.
Improved customer understanding of IQOS product features and benefits, reflected in positive feedback.
Strengthened brand positioning as an innovative leader in tobacco alternatives.

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Visuals

Highlights

Designed to be consumed. Built to be remembered.

Gallery

Visual Highlights

Next move

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Built with intent. Executed with pressure. Not for everyone.