Wisdow
Zero⁺ helped Wisdow Study House & Coffee Specialist in Amman boost brand visibility and foot traffic through engaging social media content and targeted ads.
Overview
Project Overview
Wisdom Study House & Coffee Specialist partnered with Zero⁺ to strengthen its social media presence and increase both sales and foot traffic. Focusing on students, freelancers, and coffee enthusiasts, we developed a targeted content strategy supported by paid campaigns. Through engaging Reels, aesthetic posts, and real-time optimization, we successfully highlighted the space’s cozy study environment and specialty coffee—resulting in higher visibility, stronger engagement, and measurable business growth.
What we did
Content Strategy
Target Audience: University students, young professionals, and remote workers in Amman, Jordan. Key Focus Areas: Study House: Highlight quiet, comfortable study spaces equipped with essential amenities. Coffee House: Showcase the cozy ambiance with a focus on the quality of coffee and snacks. Community Engagement: Create a sense of community through events like study sessions, workshops, and live performances.
What we did
Production & Reels
Study Session Reels: Showcase Wisdow's study areas, highlighting comfort, quietness, and amenities. Barista & Coffee Content: Feature the coffee-making process and quality experience at Wisdow. Community Engagement: Capture moments from events, workshops, and the lively atmosphere at Wisdow.
What we did
Performance & Optimization
Engagement Tracking: Track Instagram/Facebook engagement and foot traffic with coupon codes for first-time visitors. CTR & Conversion Tracking: Measure geo-targeted ad effectiveness via Instagram/Facebook insights. Paid Ads: Run geo-targeted ads promoting Wisdow’s study spaces and coffee offers. Highlight time-sensitive discounts and events to drive immediate action.
Objectives
Goals
- Enhance Brand Visibility: Boost Wisdow’s recognition as Amman’s top study house and coffee spot.
- Drive Foot Traffic: Increase visits, especially during peak hours for students and remote workers.
- Promote Student Engagement: Foster connections with the student community through events and offers.
- Increase Social Media Presence: Grow Instagram and Facebook following to attract a younger audience.
- Strengthen Local SEO: Improve local SEO for easy discoverability by students and professionals.
Impact
Key Results
- Social Media Engagement: 40% increase in engagement on Instagram and Facebook in 3 months.
- Foot Traffic: 20% rise in visits, especially during peak study hours.
- Promotion Conversion: 15% conversion rate from paid promotions with higher promo code usage.
- Event Participation: 50% increase in event attendance through social media promotion.
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